Orchestraight podcast “Lead Gen Reboot: Breaking The Quantity Myth” is hosted by Jake Stahl and Jon Goehring for business development. This engaging discussion is tailored for business owners who dislike traditional sales tactics and seek a more effective approach through relationship building.
If you’ve ever felt overwhelmed by the pressure to “sell, sell, sell” or frustrated by the transactional nature of many sales processes, this podcast is for you. Through thoughtful discussions, expert insights, and practical strategies, this podcast offers a fresh perspective on how to reimagine your approach to lead generation. Jake and Jon bring years of experience and a passion for helping business owners succeed by building trust and cultivating meaningful partnerships.
Subscribe to “Lead Gen Reboot: Breaking the Quantity Myth” to discover actionable advice, hear real-world stories, and learn how to transform your business by focusing on what truly matters: relationships. Whether you’re just starting your journey or looking to refine your strategy, this podcast will inspire you to think differently and embrace a more human-centered approach to lead generation.
Podcast Episodes
Episode #15 – Everyone’s Doing It: The Psychology of the Bandwagon Effect in Sales
APRIL 9, 2025 – In the episode of “Lead Gen Reboot: Breaking the Quantity Myth,” Jake Stahl explores the psychology of the Bandwagon Effect in sales, discussing why humans are wired to follow the crowd and how savvy sales professionals can leverage this instinct to build momentum and trust. He also addresses the potential pitfalls of this approach in business development.
Episode #14 – The Art of Authentic Networking with Wes Lemos
APRIL 2, 2025 – In this episode of Lead Gen Reboot, Jake Stahl welcomes entrepreneur Wes Lemos, the founder of Sales Connector. They dive deep into the evolving landscape of lead generation, discussing the pitfalls of automation driven outreach and the importance of genuine human connection.
Episode #13 – How Psychological Biases Sabotage Your Sales Success
MARCH 26, 2025 – In this episode, Learn how psychological biases sabotage your sales success through psychological principles. If you’ve been grinding through endless cold calls or drowning in a sea of LinkedIn posts, Jake reveals why the obsession with quantity is killing your results. Instead, he dives deep into two powerful psychological principles—the Availability Heuristic and the Dunning-Kruger Effect—that subtly influence your business decisions and stunt your growth.
Episode #12 – The Fractional Formula: Ditching The Numbers Game With John Arms
MARCH 19, 2025 – In this powerhouse episode of Lead Gen Reboot, host Jake Stahl welcomes John Arms, the “Mayor of Fractional,” to challenge the outdated quantity-driven approach to sales and business development.
Episode #11 – Buying Likes – Brilliant or Bust
MARCH 12, 2023 – In this episode, we dive deep into why quality connections far outweigh sheer numbers in lead generation and sales success. Sometimes success in sales isn’t about more, it’s about better. Ditch the mass outreach and focus on high-value, personal connections. If you are stuck in the endless cycle of cold calls, mass outreach, and chasing vanity social media metrics like likes and comments on. LinkedIn, Instagram, YouTube, TikTok or others? Jake Stahl is here to bust the myth that more equals better.
Episode #10 – Sales Excellence With Beau Billington
MARCH 5, 2025 – In this powerhouse episode, we sit down with Beau Billington, a sales leader with a track record of driving growth and building high-performance teams. From practical sales strategies to leadership insights, Beau dives deep into what it takes to excel in today’s competitive sales landscape. Whether you’re a sales rep, a manager, or an entrepreneur, you’ll walk away with actionable tactics to elevate your sales game and build lasting customer relationships.
Episode #9 – Future Pacing To Enhance Sales
FEBRUARY 26, 2025 · Listen as Jake delves into the heart of sales beyond mere numbers, emphasizing the power of meaningful connections and strategic future pacing to enhance sales conversations. As the world of sales relentlessly pushes quantity, Jake challenges this notion by focusing on the quality of interactions that deliver real value.
Episode #8 – Beyond the Numbers: Mastering Quality Connections with Ben Albert
FEBRUARY 19, 2025 · Master connector, marketer, and podcast host Ben Albert joins Jake Stahl this week so discuss their revolutionary approach to business development and relationship building. Key topics: – Quality Over Quantity: Jake Stahl and Ben Albert discuss focusing on strategic, meaningful relationships rather than mass outreach to achieve sales success. – Giving and Networking: Ben shares his evolution from a shy child to a master connector, emphasizing the value of helping others and quoting Zig Ziglar’s famous philosophy.
Episode #7 – The Transformational Power of “I’m Curious
FEBRUARY 12, 2025 · In this episode of “Lead Gen Reboot,” Jake Stahl dives into the art of sales conversation, focusing on the power of curiosity. Jake reveals how two simple words, “I’m curious,” can transform sales interactions by moving beyond conventional objection handling to create meaningful, open-ended dialogues that reveal true client needs and build genuine connections. Jake emphasizes that successful selling isn’t a numbers game but rather about building quality interactions that add real value. His vast experience in training professionals across six countries comes through as he shares practical examples, such as using “I’m curious” to explore objections and deepen understanding of client concerns.
Episode #6 – The Quantity Myth & First Impressions With Cory Dunham
FEBRUARY 5, 2025 · In this episode, Jake dives deep into the art of strategic outreach with Cory Dunham, an industry veteran with over thirty-nine years of experience in marketing. Together, they challenge the traditional notion of quantity-driven sales strategies and emphasize the importance of genuine, quality connection in business development. Key Topics Discussed: – The value of personalized outreach and how doing minimal research on prospects can significantly enhance engagement. – The pitfalls of mass marketing and the impression it leaves on potential clients.
Episode #5 – What Would It Take?” Transforming Sales with Strategy
JANUARY 29, 2025 · In this episode of Lead Gen Reboot, Jon and Jake unravel the myth of quantity-focused sales strategies. This isn’t just about dialing countless numbers; it’s about redefining communication in sales through genuine connection and strategic negotiation. Key Highlights: – Dive into the power of the question, “What would it take?” and how it transforms prospects into active participants. – Understand the role of BATNA (Best Alternative to a Negotiated Agreement) in preparing for successful sales conversations. – Discover Jake’s insights on overcoming anchoring bias, shifting focus from objections to solutions.
Episode #4 – Authentic Lead Generation: Dean Isaacs & Jake Stahl on Sales Success
JANUARY 22, 2025 · This week, Jake Stahl and Dean Isaacs debunk the common misconceptions of sales and lead generation in a digital age. This episode takes a critical look at the false security of mass outreach and AI-driven cold DM tactics on platforms like LinkedIn, highlighting the potential pitfalls of amplifying mistakes and damaging reputations. Key Takeaways: Dean Isaacs’ Expertise: With over 20 years in B2B consulting, Dean shares insights into fractional work, ideal client profiles, and the role of authentic communication.
Episode #3 – One Phrase To Revolutionize Your Conversations
JANUARY 22, 2025 – Jake Stahl and Dean Isaacs debunk the common misconceptions of sales and lead generation in a digital age. This episode takes a critical look at the false security of mass outreach and AI-driven cold DM tactics on platforms like LinkedIn, highlighting the potential pitfalls of amplifying mistakes and damaging reputations. Key Takeaways: – Strategic Connections Over Quantity: Discover why meaningful connections and understanding prospects on a deeper level can outshine the traditional numbers game. – Dean Isaacs’ Expertise: With over 20 years in B2B consulting, Dean shares insights into fractional work, ideal client profiles, and the role of authentic communication.
Episode #2 – One Phrase To Revolutionize Your Conversations
JANUARY 15, 2025 – Jake Stahl explores the power of the phrase “Would you be open to…,” revealing its ability to foster autonomy and curiosity in conversations. Apply this phrase in sales, leadership, networking, and personal relationships to lower resistance and invite collaborative dialogue. Jake emphasizes practicing this linguistic shift to observe transformative impacts on communication effectiveness. With over 30 years of experience, Jake Stahl demonstrates how a simple phrasing change can significantly boost your influence and success in interactions.
Episode #1 – Stop Saying “Thank You” the Wrong Way
JANUARY 8, 2025 – Have you been saying “thank you” all wrong? In this episode, we explore the fascinating psychology of reciprocity—the principle that people feel compelled to return favors—and how expressing gratitude, especially with the word “thanks,” can transform your interactions in business, relationships, and beyond. What You’ll Learn: What is Reciprocity? The science behind why people are wired to give back when treated kindly. The Power of “Thanks”: Why a simple, heartfelt “thank you” can amplify goodwill and build stronger bonds.
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