Pricing is one of the most discussed and often most misunderstood aspects of business strategy, especially for executives and professionals involved in pricing decisions for the first time. Whether at Fractionals United, Pavilion, FRAK, or in private executive sessions, Henning Schwinum has seen firsthand that pricing invariably commands the spotlight. Here’s why:
- Pricing carries an air of mystique, making it daunting for many who haven’t been deeply involved in setting prices before.
- Wishful thinking often clouds judgment, while plenty of “bragging” about fees or salaries muddies the conversation.
- Pricing decisions are intensely personal, closely tied to self-worth and past earnings.
- There’s a huge variation in pricing based on region, industry, and role, adding complexity.
- Opinions frequently get mistaken for facts, and while benchmarks would help, truly reliable data remains scarce.
- Most professionals wrestle with pricing confidently without solid, tailored data to guide them.
Speaker: Henning Schwinum
When: July 9th,
Time: 10:00–11:00 AM CST
About Henning Schwinum
Founding Members and the Executive Director of the Fractional Leadership Alliance, the first and only industry association with a mission to advance the fractional leadership industry worldwide by uniting organizations and fractional leaders, elevating their value proposition, and advocating for their collective interests. I also co-founded #befractional., a group offering training and coaching for executives looking to start or grow their own fractional or consulting practice. And occasionally I am also active as a Fractional Executive. I also co-lead the fractional channel within PAVILION, a private community for GTM leader. I also founded Vendux, a matchmaking agency for Fractional Sales Leaders. And as such I negotiate fractional assignment contracts almost every day. I get to hear and see and consider the Executive POV as well as the client’s. I work across industries, and across the US and Canada, as well as with companies overseas looking to enter the North American market.
Why This Webinar Is Important
Mastering pricing strategy is a critical component of successful business development and sales growth. By learning to build a customized pricing matrix, users can confidently articulate their value, optimize deal negotiations, and drive sustainable revenue. Skills that perfectly complement Orchestraight’s neurostrategy powered approach to communication and business success.
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Join us for this powerful webinar where Henning will guide you through the process of developing your own pricing matrix—an essential tool to bring clarity, confidence, and control to your pricing strategy.
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