Join us on December 9, 2025, at 11:00 AM Central Time for an eye-opening live webinar with Cory Hanscom, Fractional CMO and Orchestraight CMO, titled “Strategic Branding – What’s in a Name?”.
In today’s hyper-competitive market, your brand name is much more than just a label. It’s a powerful asset that can create opportunity, distinguish you from competitors, and steer the trajectory of your business growth.
If you’ve ever wondered how to make your brand stand out authentically, connect deeply with your target market, and create lasting business impact from the get-go, this webinar is a must-attend. Cory’s expertise will help you master the art and science behind crafting a name that’s memorable, meaningful, and strategically optimized.
👉 Reserve your spot now → Zoom Registration Link
WHAT YOU ‘LL LEARN
Cory will guide you through a step-by-step approach to developing, evaluating, and optimizing your brand name:
Why brand names are a critical strategic decision, not just a creative afterthought
- How brand names influence perception, trust, and early buying decisions
- Common mistakes companies make when choosing names and how to avoid them
- Approaches to positioning your brand through naming to maximize market resonance
- Techniques to ensure your brand name supports scalability and future growth
Expect actionable insights grounded in real-world experiences and neuroscience-driven marketing principles.
KEY TAKEAWAYS
By attending this webinar, you’ll walk away with practical tools and knowledge you can apply immediately:
- Understand the strategic role of your brand name in creating opportunity and differentiation
- Identify and avoid common naming pitfalls that dilute your brand’s impact and confuse customers
- Learn how to align your brand name with your ideal client’s mindset and values for maximum resonance
WEBINAR REGISTRATION
Title: Strategic Branding – What’s in a Name?
Date: December 9, 2025
Time: 11:00 AM in Central Time (US and Canada)
Register now and get access to the bonuses including:
- Recorded session: Review at your own pace and revisit whenever you want
- Professional summary notes with actionable insights and key takeaways from every session
- FREE 7-day trial to Orchestraight the AI-powered platform that helps you put your ideas into action effortlessly
ABOUT CORY
Cory Hanscom has made a career transforming underdog brands and businesses into bold category leaders by fixing brand targeting and stopping costly, ineffective marketing efforts. In this exclusive webinar, Cory will reveal the often-overlooked nuances and strategies behind brand naming—how the right name can build advantage and avoid costly pitfalls that weaken your brand presence.
Connect W/ Cory